We have great news to share with all of you: Our design has been chosen to participant in the «Beijin Design Week 2013» inside “New Gen” Design Exhibition design fair in the 798 Art Festival 2013 in Beijing.
We are very excited about being selected for this amazing opportunity! The judge who chose our project loved it even though we were a last-minute submission after all the other projects had already been selected. After seeing what we were up to, he not only told us that we would have a place at the fair, but that he’d like two FRUITWALL for his own home!
New Gen is the largest and most important fair of its kind in Asia. Particularly significant, the Chinese government protects participating designers exhibiting new designs from national copycats. What more could we possibly ask for?
About the 798 Art district
798 Art District is located in the Dashanzi area, to the northeast of central Beijing. It is the site of state-owned factories including Factory 798, which originally produced electronics.
Beginning in 2002, artists and cultural organizations began to divide, rent out, and re-make the factory spaces, gradually developing them into galleries, art centers, artists’ studios, design companies, restaurants, and bars.
It became a “Soho-esque” area of international character, replete with “loft living,” attracting attention from all around.
Bringing together contemporary art, architecture, and culture with a historically interesting location and an urban lifestyle, “798″ has evolved into a cultural concept, of interest to experts and normal folk alike, influential on our concepts of both urban culture and living space.
798 stands for much more than a three digit number: in Beijing these numbers symbolize the country’s cutting edge art movement led by the Chinese vanguard, unchained artistic personalities with alternative life goals. The largest, most influential art district in China – the 798 – hosts world-class international and Chinese exhibitions in the midst of former weapons factories.
The number of visitors to the 798 Art District reached as high as 75 million.